Cybercriminals are on the prowl during Prime Day sales, aiming to deceive bargain hunters with fake offers and phishing tactics. Security experts caution that scammers thrive in the frenzy of Prime Day, with Check Point’s security team revealing a surge in new Amazon-related web domains leading up to the event.
Between December 2025 and last month, a total of 6,843 new Amazon-themed domains were registered worldwide, with April witnessing a significant spike of 1,446 new domains. This timing in April is alarming as it allows attackers to establish malicious domains well before Prime Day, making them appear legitimate and harder to detect.
Despite the majority being safe, Check Point discovered that approximately one in eleven newly created Amazon-themed domains were malicious or suspicious. The success of Prime Day scams lies in their ability to mimic genuine shopping experiences, from branding to checkout processes, creating a sense of urgency.
To stay safe during Prime Day, shoppers are advised to scrutinize website addresses for authenticity, watching out for slight variations that scammers use to imitate legitimate sites. Additionally, avoiding clicking on links from unsolicited emails, texts, or social media posts is crucial; instead, manually enter the Amazon website address.
Warning signs of potential scams include unrealistically cheap deals, refund claims, or urgent expiration alerts designed to rush decision-making. Fake notifications about suspended Prime accounts are common tactics, prompting individuals to verify information directly on Amazon’s official site.
By following these precautionary steps, shoppers can navigate Prime Day without falling prey to scammers. Prime Day will take place from June 23 to June 26, offering exciting deals, and Express.co.uk will provide comprehensive coverage of the event.