Aldi has regained its position as the most economical supermarket in the UK, according to recent research conducted by consumer group Which?. The study compared the prices of a list of 70 items across various supermarkets. On average, the total cost at Aldi was £121.22, narrowly beating out Lidl, which came in at £122.35 for the same items. Tesco, although slightly pricier, offered savings to Clubcard members, with an average cost of £133.65 compared to £136.20 for non-members.
In contrast, Waitrose emerged as the most expensive option, averaging £166.79 for the 70-item list. Opting to shop at either Aldi or Waitrose could result in savings of over £45 for a family.
Which? conducts this comparison monthly, including both own-brand and branded products like Birds Eye peas and Hovis bread. The analysis also covers a larger list of 183 groceries, excluding Aldi and Lidl due to their limited range of branded items. Asda was identified as the most cost-effective for this broader shopping list, averaging £455.52 in the previous month.
Asda’s prices were £9.71 lower than Tesco for the same items when factoring in Clubcard discounts. On the other end of the spectrum, Waitrose was the priciest for the larger shopping list at £522.91, significantly more expensive than Asda. Reena Sewraz, Which? retail editor, highlighted the ongoing competition between Aldi and Lidl, emphasizing Asda’s affordability for a broader selection of branded goods.
With the holiday season approaching, price-conscious consumers are advised to compare prices across supermarkets as choosing one over another could lead to significant savings. The research data illustrates potential savings of up to 27% by selecting the most cost-effective supermarket for grocery shopping.