Sainsbury’s is set to implement contentious facial recognition technology in its stores for the first time. The UK’s second-largest supermarket chain aims to utilize this technology to address shoplifting concerns. Through CCTV systems, customers’ faces will be scanned automatically to help identify and potentially prohibit individuals who engage in violent, aggressive, or theft-related behavior within the stores.
Despite the intended purpose, the use of facial recognition has faced criticism from privacy advocacy groups. Big Brother Watch, a campaign organization, has labeled the technology as “Orwellian,” expressing concerns that it could lead to unwarranted suspicion and severe consequences for individuals.
The trial phase of this technology will commence at two Sainsbury’s locations: the Sydenham superstore in London and the Bath Oldfield Sainsbury’s Local branch, spanning an eight-week period. Successful testing may lead to a nationwide rollout of the technology.
Sainsbury’s management, overseeing over 1,400 stores nationwide, clarified that the implementation is not intended for monitoring employees or customers. The company has partnered with Facewatch, a facial recognition technology provider, for the trial. Similar technology has been reportedly utilized by other retailers like Home Bargains, Flannels, and Sports Direct to identify shoplifters.
Sainsbury’s emphasized that data records will be promptly deleted if the software fails to recognize reported individuals’ faces. Furthermore, the system triggers alerts based on criminal activities reported by the store or neighboring retailers using Facewatch.
The retailer highlighted a rise in incidents of theft, abuse, and disruptive behavior, despite collaborative efforts with law enforcement and government authorities. Simon Roberts, Sainsbury’s chief executive, emphasized the necessity of prioritizing safety. He acknowledged concerns regarding data privacy but reiterated the technology’s focus on identifying serious offenders to prevent harm.
Joanne Thomas, the general secretary of shopworkers’ union Usdaw, praised Sainsbury’s efforts to enhance safety for retail workers and customers. The union looks forward to assessing the trial results of facial recognition software, supporting a responsible approach to combatting retail crime.
In contrast, Madeleine Stone, senior advocacy officer at Big Brother Watch, criticized Sainsbury’s decision to trial facial recognition technology, denouncing it as excessive and alarming. Stone expressed concerns about the potential negative impacts on individuals falsely accused due to surveillance errors.
Notably, Asda, a rival supermarket, initiated a live facial recognition trial at five stores in Greater Manchester earlier this year to address retail crime issues. Similarly, frozen food chain Iceland has also explored the use of this technology.