Greene King is set to introduce its inaugural pub loyalty rewards program, offering complimentary drinks and food to customers. New patrons who install the Greene King Pubs and Restaurants app will gain access to a unique “Spin to Win” feature, where prizes range from a free beverage to a main course valued at up to £18.99.
Upon app registration, each new member receives one spin, and the rewards are valid at various Greene King establishments, including Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns, and Hungry Horse. Interested individuals can easily download the Greene King app for free from their preferred app store.
Recent research by Greene King indicates that over 70% of Brits are primarily concerned about the cost of living. Despite this, more than a quarter still view dining and socializing as a cherished indulgence. Kevin Hydes, Group Marketing Director at Greene King, emphasized the company’s commitment to enhancing the pub experience and providing added value to customers.
The initiative follows Greene King’s previous promotions, such as giving away free pints during the Guinness Six Nations Rugby tournament earlier in the year. Customers were able to claim their complimentary Greene King beer by using the code phrase “Space for a Pint?” at the bar. Additionally, Greene King distributed 100,000 free pints through its “When It Rains, We Pour” campaign, where rain detectors in select pubs triggered the giveaway.
By offering innovative rewards and promotions, Greene King aims to create memorable experiences for guests and enhance the overall pub visit enjoyment.