Apple’s MacBook laptops, iPad tablets, and iPhones are well-known products from the tech giant, but its services are also gaining immense popularity. The company has recently reported a ‘record-breaking’ year, with a surge in users accessing its audio, TV streaming, and news platforms.
Apple Music, now accessible on both iOS and Android devices, saw its most successful year in 2025, setting new records for listenership and new subscribers. The platform introduced updates like Lyrics Translation and AutoMix, providing users with an enhanced music experience.
In addition to music, Apple TV witnessed a significant increase in engagement, with users spending 36% more time on boxsets like Slow Horses and The Studio compared to the previous year. The platform expanded its content library with shows like the F1 film featuring Brad Pitt and the acclaimed drama Pluribus.
The App Store also had a robust year, attracting over 850 million weekly users globally. The marketplace experienced a surge in visitors between Christmas Eve and New Year’s Day, resulting in record customer spending on digital goods and services.
Apple Podcasts saw a boost in listeners, plays, and subscribers, achieving its best performance to date. Apple also enhanced its services by expanding Apple Fitness+ availability to more regions and adding over 50 new games to Apple Arcade.
Furthermore, Apple extended its Share Item Location feature on Find My to 27 additional airlines, reducing lost luggage incidents significantly. Apple Maps expanded its Detailed City Experience to new locations like New Orleans, Singapore, and Monaco, featuring 3D landmarks like the custom F1 Monaco Grand Prix experience.
Eddy Cue, Apple’s senior vice president of Services, described 2025 as a year of remarkable growth, global expansion, and ongoing innovation for Apple services. The company remains dedicated to enhancing user experiences across various platforms, including Apple TV, Apple Music, and Apple News, catering to users worldwide and ensuring high engagement levels, especially during the holiday season.