Aldi has announced a reduction in prices for over 900 products in recent months. The supermarket has invested more than £300 million in price cuts since the beginning of 2025, covering various categories such as fresh produce, bakery items, dairy products, and household essentials.
Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasized the impact of rising inflation on consumer spending habits. The company’s substantial investment in price reductions aims to provide customers with the best value, especially during the holiday season like Christmas, where significant savings can be enjoyed compared to other full-priced supermarkets.
Which? recently ranked Aldi as the most affordable supermarket, with a comparison of 75 items revealing an average cost of £127.92 in August 2025. This price was lower than Lidl’s average of £128.30 with its loyalty program, Tesco Clubcard’s average cost of £142.36, and Sainsbury’s Nectar card average of £144.75.
Aldi has also announced plans to open approximately one new store per week until the year’s end. The locations for new stores include areas like Sefton in Liverpool, Pacific Drive in Eastbourne, Brimington in Chesterfield, and Shoreditch in London. The supermarket has identified priority locations across the UK for new store openings, focusing on sites with specific size and accessibility criteria.
Additionally, Aldi will close all its stores on Boxing Day and New Year’s Day to allow employees to spend time with their loved ones. Extended operating hours leading up to Christmas will be in place to accommodate customer needs for stocking up before the festive period.