A renowned American bakery chain has abruptly closed all its branches in the UK, leaving many dessert enthusiasts disheartened. Cinnabon, famous for its delectable cinnamon buns, has shut down its 12 stores across the UK within five years of its launch. The closure has saddened numerous food lovers, including Angelina Perello-Javar, a popular content creator known for her food and drink reviews on TikTok.
In a recent TikTok video, Angelina expressed her dismay over the closure of Cinnabon stores in the UK during a visit to Westfield London. Disappointed by the absence of staff, products, and customers at the kiosk, she mourned the loss, stating that Cinnabon’s buns were unparalleled in her experience.
The TikTok clip documenting Angelina’s encounter with the closed Cinnabon outlet has garnered significant attention, with over 370,300 views, 32,300 likes, and numerous comments from fellow Cinnabon enthusiasts expressing their disappointment and disbelief. Cinnabon had established its presence in major UK cities like London, Birmingham, Manchester, Leeds, Liverpool, and Edinburgh since its launch in December 2020.
EG On the Move, the company responsible for introducing Cinnabon to the UK, has made a strategic decision to close all its outlets, citing a shift in focus towards its core convenience retail business. While the closure marks the end of Cinnabon’s presence in the UK, TikTok users have shared alternative recommendations for cinnamon treats in the country.
Suggestions include visiting Cinnaful in Leeds or Rollers in Manchester for similar indulgences. Additionally, some users recommended purchasing cinnamon buns from Tesco and warming them up as an alternative. Despite the closure of Cinnabon stores, the spirit of indulging in cinnamon delights lives on among foodies in the UK.