Greggs has decided to increase prices on select menu items starting today due to escalating costs. Among the changes, the bakery chain is raising the cost of its two-part breakfast deal, featuring a roll and a drink, from £2.95 to £3.15. Additionally, the three-part breakfast deal, which includes a side like a yoghurt pot or hash browns, will now cost £4.15, up from £3.95.
Moreover, some baked goods at Greggs, such as the empire biscuit, will see a price hike of 5p. This adjustment follows a previous increase in the price of the sausage roll by 5p to £1.30 earlier this year.
Roisin Currie, the CEO of Greggs, emphasized that the chain still provides exceptional value despite the recent price adjustments announced in the company’s latest financial results. She also urged Labour to avoid any unexpected developments in the upcoming autumn Budget, set to be unveiled on November 26 by Chancellor Rachel Reeves, outlining tax and spending plans.
Greggs cited the heightened employer National Insurance rate and the escalating minimum wage as factors contributing to increased business costs. Ms. Currie expressed the challenges of managing a business amid unforeseen financial hits, like last year’s sudden National Insurance increase of £20 million.
While hoping for reasonable notice on any future changes, Ms. Currie highlighted that Greggs had experienced a 6.1% rise in sales during the third quarter of 2025 compared to the same period last year. However, on a like-for-like basis, sales growth at company-managed shops slowed to 1.5% year-on-year, marking a decrease from the 2.6% growth recorded in the first half of the year.
Looking ahead, Greggs anticipates a total of 120 net new store openings for the year, slightly lower than its initial target. The company has been actively expanding by opening new outlets in partnership with supermarket chains like Tesco and Sainsbury’s, as well as relocating smaller stores to more strategic locations.
In the current economic climate, Ms. Currie noted a trend of consumers prioritizing savings over spending, with a focus on making wise purchasing decisions. She expressed optimism that Greggs’ value proposition would attract customers seeking affordable options.