Lidl has introduced a new self-scanning feature on its loyalty app that aims to reduce waiting times at the checkout. With this update, customers can now scan items using their smartphones before making a payment at the register. The feature underwent a trial run in four stores earlier this year and is expected to be rolled out more widely next year.
The supermarket giant has filed for a trademark in Europe and the UK for “Lidl & Go,” focusing on digital payment and scan-and-shop systems within its stores. According to Shyam Unarket, Customer Relations Director at Lidl GB, integrating payment functionality into the Lidl Plus app marks a significant step in their digital evolution. The company is dedicated to investing in technologies that streamline the customer experience and provide more shopping flexibility.
In the realm of grocery shopping, Lidl has surpassed Aldi to claim the title of the cheapest supermarket for the second time recently. A comparison of a 70-item shopping list revealed that the average cost at Lidl was £120.46 in October, slightly lower at £120.38 for members of the Lidl Plus loyalty program. In contrast, the same items at Aldi averaged £121. The analysis by Which? showed that Aldi has held the title of the cheapest supermarket 22 times in the past 24 months.
For Tesco shoppers, the bill would have amounted to £134.89 last month, or £133.38 with a Clubcard, while Sainsbury’s totalled £139.68, reduced to £136.79 with a Nectar card. Additionally, Which? conducts price comparisons for a broader selection of 187 items, excluding Aldi and Lidl due to their smaller product ranges compared to other supermarkets.