Morrisons has reduced the price of a 1L bottle of Baileys to £11 in anticipation of the holiday season. This discounted price offers a saving of £3 compared to the regular price of £14. The promotion is available until Sunday, November 2 in England and Wales and does not require a loyalty card for purchase.
Currently, the same size bottle of Baileys is priced at £13.98 in Asda, £22 (£14 with a Nectar card) in Sainsbury’s, and £22.50 (£14 with a Clubcard) in Tesco. Last year, Morrisons had lowered the price of Baileys to £8.50, but customers had to spend £45 and be a Morrisons More member to unlock the deal.
Sainsbury’s and Tesco had also reduced the price of Baileys to £10 last year for Nectar and Clubcard members. Baileys is a popular Irish cream liqueur made from whiskey, cream, and hints of cocoa and vanilla.
In other news, Morrisons is planning to convert numerous corner shops into its branded convenience stores. The supermarket aims to launch 250 new Morrisons Daily convenience stores next year by allowing corner shop owners to transform their businesses into Morrisons franchises. This expansion will focus on areas where Morrisons has limited presence, particularly in cities in the south and the Midlands.
This strategic move signifies a significant acceleration of Morrisons’ growth plans, with approximately 160 convenience stores expected to open this year. A Morrisons spokesperson stated that the franchise model will enable the company to expand its reach in a cost-effective manner.
Meanwhile, Morrisons is closing 103 stores, cafes, florists, and pharmacies this year as part of its restructuring efforts. The supermarket has already shut down 17 Morrisons Daily convenience stores. Additionally, more than 50 cafes, 13 florists, four pharmacies, all 18 Market Kitchens, 35 meat counters, and 35 fish counters are expected to permanently close due to a review determining their lack of cost-effectiveness.
Rami Baitiéh, Chief Executive of Morrisons, acknowledged the impact these changes may have on employees and stated that the company plans to work with third parties to provide specialized services in some stores where counters or cafes are closing.