A popular home goods retailer known as ‘little Ikea’ is set to expand its presence in the UK by doubling the number of stores. Søstrene Grene, which gained a loyal following after opening its first British store in 2016, offers a unique selection of Scandinavian-inspired homeware, kitchen goods, gifts, and stationery.
The retailer’s stores are designed with a layout reminiscent of Ikea and Flying Tiger in Copenhagen, encouraging customers to explore leisurely before making their way to the checkouts. Having already opened 47 new locations this year, with a focus on the UK and Germany, Søstrene Grene plans to add 20 more stores by 2025, aiming for around 100 in the UK by 2027.
The company reported significant growth in the UK market, with revenues increasing by 130% year-on-year. In response to this success, Søstrene Grene will establish a £36 million distribution center in the Netherlands. Group CEO Mikkel Grene expressed pride in achieving record growth and strong results, crediting the positive response from British customers and a successful Christmas season for the company’s performance.
While many retail outlets are closing, Søstrene Grene’s expansion plans stand out. Poundland is among the discount brands shuttering stores, with four closures in October alone. Conversely, JD Sports reported a decline in group sales, while maintaining a focus on cost control and financial discipline in the face of challenging market conditions.