Weston-super-Mare, known for its beautiful sandy beaches and iconic pier, has traditionally been a top destination for tourists. However, similar to other seaside towns in the UK, it has experienced a decline in visitor numbers this summer, impacting local businesses.
In conversations with eight seaside businesses in Weston-super-Mare, it was revealed that the summer season saw a significant decrease in foot traffic and spending by customers. Many business owners attributed this trend to the current cost-of-living challenges, noting that people are more cautious with their money and prefer value-driven experiences over spontaneous purchases.
Alex Michael from Revo Kitchen highlighted the shift towards more planned outings rather than impulsive spending, indicating a change in consumer behavior. He mentioned that while the summer has been good for business overall, there has been a noticeable drop in visitor numbers and a shift towards shorter day visits rather than overnight stays.
The impact of reduced visitor numbers was particularly evident in family-run businesses along the seafront, where the lack of spending on new beach items and a preference for experiential activities were noted. Businesses emphasized the need for continuous reinvention to attract customers and stay competitive in the face of changing consumer preferences.
Michelle Michael MBE, the director of the Grand Pier, raised concerns about the declining customer base and the challenges of investing in business innovation amid stagnant profits. She highlighted the loss of accommodation options in the region and the shift towards day visitors from nearby areas, affecting the town’s tourism landscape.
While recognizing the importance of the weather in seaside tourism, businesses expressed dissatisfaction with the town’s limited attractions and events to draw in visitors. Suggestions were made for the council to organize more events and improve advertising efforts to showcase Weston-super-Mare’s evolving offerings.
Owners and staff also urged improvements in public transport and parking facilities to enhance the visitor experience and encourage longer stays. Despite the challenges faced this season, local businesses remain hopeful for the future, emphasizing their commitment to providing quality services and experiences to customers.
In conclusion, businesses in Weston-super-Mare are adapting to changing consumer behaviors and external factors affecting tourism, with a focus on innovation and customer satisfaction to navigate the current challenges and drive future growth.