EE is slashing prices on smart TVs in preparation for the 2026 FIFA World Cup, allowing football enthusiasts to enhance their viewing experience before the tournament begins on June 11. Alongside this promotion, the mobile, broadband, and TV provider is giving fans the opportunity to win tickets to a Home Nations match.
Customers who buy any TV from the EE website before the World Cup concludes on July 19 will automatically be entered into a draw to win a pair of tickets to a Home Nations football game in the UK. Winners have the option to choose from 10 pairs of tickets for a match featuring England, Scotland, Wales, or Northern Ireland.
Although the tickets are not for this year’s World Cup, they are valid for a game scheduled between September and December. In addition to the chance to secure free match tickets, customers can enjoy discounts of up to £500 on a variety of TVs from renowned brands like Samsung, Sony, LG, and Hisense.
Among the notable deals is the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV priced at £1,999, reduced from £2,499. This model boasts exceptional 4K image quality, a spacious 75” screen, and the added benefit of up to 20% Cashback from Samsung for customers who purchase it.
For those seeking more budget-friendly options, the Hisense A7QTUK QLED AI Smart TV starts at £309, offering vivid visuals with QLED Color technology and utilizing an AI 4K Upscaler to enhance the quality of older content to a modern 4K standard.
As part of the Summer of Sport promotion, EE is also giving football fans the chance to attend an England, Wales, Scotland, or Northern Ireland match between September and December 2026 by simply ordering a smart TV from their website by July 19, with many models featuring discounts up to £500.
Another attractive choice is the Samsung Crystal UHD U8020F 4K Smart TV, priced from £229, which delivers enhanced 4K visuals and vibrant audio powered by the Crystal Processor, ensuring optimal image quality in 4K UHD resolution.
One of the TVs eligible for the Home Nations tickets competition is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249, known for its detailed 4K Ultra HD visuals with Dolby Vision and immersive sound quality powered by Dolby Atmos and a 20W speaker output.
In a competitive market, Sky is offering discounts on its Glass smart TVs, with the Sky Glass Air available at £4.50 per month (previously £6) and the premium Sky Glass Gen 2 priced at £11 per month (previously £14). Meanwhile, Amazon has introduced the Ember Artline model as part of its Fire TV range, simulating framed artwork and currently discounted by up to £270.
For those considering participating in EE’s Home Nations tickets competition, the Hisense A7QTUK model has received favorable reviews on the brand’s website, earning a 4.7-star rating from nearly 300 reviews. Customers have praised its crisp picture quality, clear sound, and user-friendly setup, making it a popular choice among TV buyers.